Unsubstantiated 'eco-friendly' or 'carbon neutral' claims can be sanctioned under advertising and consumer protection rules. Obtaining independent assurance over sustainability data and supporting claims with evidence are the main safeguards.
Source: Ticaret Bakanlığı Ticari Reklam ve Haksız Ticari Uygulamalar düzenlemeleri, AB düzenlemeleri
Related terms
Sustainability assuranceAn independent practitioner providing assurance on whether the information in a sustainability report has been prepared in accordance with the relevant reporting standards.Carbon creditA tradable certificate representing one tonne of carbon dioxide equivalent of greenhouse gas reduction or removal achieved by a verified project.ESGShort for environmental, social and governance factors, used to assess companies' sustainability performance.Carbon Border Adjustment Mechanism (CBAM)An EU regulation that puts a price on the embedded carbon emissions in the production of certain goods imported into the European Union.Carbon footprintThe total greenhouse gas emissions caused by an organisation, product or activity, expressed in carbon dioxide equivalent (tCO₂e).Circular economyAn economic model aimed at keeping the value of products and materials for as long as possible by reducing waste and by reusing, repairing and recycling.
Last updated: November 8, 2026 · This definition is for general information only.