What is Category Insight Surveys?
Understanding consumers in a given product category or industry is the foundation of every marketing decision, from pricing to product development.
Our category insight (perception) surveys let you obtain, directly from actual and potential buyers, information that is hard to reach through secondary research, and turn the findings into actionable recommendations backed by statistical analysis.
What does our Category Insight Surveys work include?
Research methods
- CATI (computer-assisted telephone interviewing) and CAWI (web-based surveys)
- Expert, competitor and employee interviews
- On-site research at trade fairs and industry events
- Market observation and mystery shopping
- Test marketing
Analysis and reporting
- Quantitative analysis using regression and other statistical methods
- Pricing and price elasticity surveys
- Purchase intention analysis
- Customer satisfaction and feedback research
Proposal request
Get a tailored proposal for Category Insight Surveys
Share the scope in a few lines and we will send you our team, timeline and fee proposal in writing. Free of charge and non-binding.
- Under founding-partner supervision
- Member of the SFAI international network
- Written, transparent proposal
or call: +90 212 951 02 47
How do we work?
- DesignWe define the research questions, the sample and the method.
- FieldworkWe manage data collection from end to end.
- InsightWe turn the results into presentations and recommendations.
Who needs Category Insight Surveys?
- FMCG and retail companies
- Brands launching new products
- Companies reviewing their pricing strategy
Frequently asked questions about Category Insight Surveys
How can I get a proposal for Category Insight Surveys?
Share your company and needs via the proposal form and we will send our scope, team, timeline and fee proposal in writing. Phone: +90 212 951 02 47.
Last updated: October 22, 2026