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Glossary · Corporate Finance and Valuation

What is Market size (TAM / SAM / SOM)?

The size of the total market for a product or service, the market the company can serve and the market share it can realistically obtain.

The distinction between TAM (total addressable market), SAM (serviceable available market) and SOM (serviceable obtainable market) is used in investor presentations, IPO prospectuses and feasibility studies to show how realistic growth assumptions are.

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Last updated: October 22, 2026 · This definition is for general information only.

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